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How to Rank Higher on Google Maps

Mar 27, 2017 10:39:23 AM / hvac, SEO, google, google maps
Getting your business to rank higher on Google Maps takes a bit of patience and time. This blog post will give you some background on Google Maps, and teach you how to get yourself on there, along with some ways that will help you rank higher amongst map searches.


Background

Google Maps is the ubiquitous mapping tool that has over a billion users[i]. Not only is this handy tool connecting us with the world around us, it is also the preferred mapping service by consumers. According to a survey of over 2,000 US adults, 70%[ii] prefer Google Maps over Apple Maps.

While this is contrary to claims by Apple stating that Apple Maps is used more frequently than Google Maps on iPhone’s[iii], this may be because Apple Maps is the default map function on iPhone’s. Google still has market share among all smartphone users[iv].

create an account

First you will need to make an account on Google My Business. If you do not have a Gmail account, you will need one to do so. Once you are on Google My Business, you can then input your information. Ensure that it is accurate and complete; the more information you can provide to a potential customer, the more likely they will find the information they are looking for. 

googlemybusiness.png

Once you have input your information, you will need to verify your business. Follow the instructions on Google My Business to do so. They will eventually send you a postcard (1-2 weeks) with a pin in it that you will use to verify your business. You need to have the postcard go directly to your business, P.O. boxes won’t work. 

Once you have received your pin, verify your business, and you should start showing up on Google Maps within a few days!

How to Rank in Google Maps

Now that you’re on Google Maps, it doesn’t necessarily mean your business will begin to show up everywhere. There are certain things you will need to do to help your business rank higher. Please note that these are recommendations, and do not guarantee your business will rank higher. Here’s a few things you can do:

1. Get Some Reviews

Reviews are very important for your businesses credibility. It shows Google that others can vouch that your business is legitimate. Review count and score are factored in your maps ranking[v]. Read this blog post for more on reviews.

 2. Complete, Accurate, and Consistent Information

Ensure that you fill all information fields in Google My Business. You should even upload a few pictures. As well, ensure that the information is accurate, specifically your business hours, address, and phone number.

Consistent information is a critical component to ranking in Google Maps. Google takes information not only from the information you’ve received, but also other places on the internet. Try to have the exact same information everywhere on the internet your business appears, as you have uploaded on Google My Business.

Another tip is to add your address to the footer of your website, so that it appears on every website page. This will help Google recognize, and verify your location to improve you Google maps ranking.

 3. Embed Google Maps

You can embed your location on Google maps to your website, which will help improve your ranking. To do this:

  1. Find your business on Google Maps
  2. Click “Share”, then “Embed”
  3. Copy the embed code to your website.

 4. Properly Categorize Your Business

Google will rank you based on how relevant your business is to the search query. When uploading information to Google maps you will be asked to tag your business categories, so try to add all that are relevant to you.

For example, if your business does plumbing and heating, but has only been categorized as a plumber, you may not show up on results when someone searches for “heater repair”.

Great! Following this guide and recommendations you’re on your way to ranking higher on Google Maps now! Feel free to contact us if you have any questions.

Sources

[i] http://www.gpsbusinessnews.com/Google-Maps-1-Billion-Monthly-Users_a4964.html

[ii] http://searchengineland.com/new-survey-says-google-maps-favored-nearly-70-percent-iphone-users-251955

[iii] http://www.betaboston.com/news/2015/12/07/apple-maps-once-a-laughingstock-now-dominates-iphones/

[iv] http://marketingland.com/smartphone-data-android-regains-share-but-apple-maps-wins-the-iphone-154923

[v] https://support.google.com/business/answer/7091?hl=en